Audience Precision releases Precise 360 technology platform

The Sydney-based global media consultancy and technology business has spent the past seven years working with its own team of technicians and data scientists to create a set of proprietary tools and improve the technology platform, including video Attention scores are also included.

Precise360 provides quality improvements, greater audience engagement and engagement, video attention scores, faster campaigns, an integrated metric calculator, a global process, and more.

Haydon Bray, the global CEO of Audience Precision, said: “We have created something that we are aware of, those multinational media agencies are unable to do anywhere in the world.

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“We focus on researching consumer behaviors that provide a psychological audience. Then we look in-depth at 40,000 data points on the audience’s behaviors, preferences, beliefs, and marketing touchpoints. We provide marketing insights. We use those insights to plan and purchase media on any digital or offline media channel that provides high connection and attention scores, regardless of budget. “

Precise360 is a platform based on user behavior statistics that provides a complete media strategy guidance system and improves agency performance.