The tweet served as a comeback to a 2017 tweet from Netflix that proclaimed, “Love is sharing a password,” a statement that now appears ironically contradictory. Disgruntled Netflix users expressed their wholehearted appreciation for Prime Video’s direct and candid remark.

In light of its new policy, Netflix has initiated measures to restrict password-sharing among its users. The company has been sending emails to users, notifying them that sharing accounts with individuals outside their households is in violation of the rules. If account sharing is suspected, users are presented with two choices: either transfer a profile to a new subscription paid for by someone else or purchase an additional membership for $7.99/£4.99 per month for each new member.

Opting for the latter option grants the “extra member” their own account and password, ensuring separate access for each individual.